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Organic search sessions
Visits that arrived from Google, Bing and other unpaid search results · Google Analytics
Where visitors come from
Sessions by channel · Google Analytics. Direct visits are hidden by default — most appear to be automated or internal traffic.
Keywords ranking on Google
Count of keywords by ranking position, monthly · Semrush
Organic users
Unique people from organic search · Google Analytics
New organic users
First-time visitors acquired through search · Google Analytics
Search clicks
Clicks from Google results to actionpkg.com · Search Console
Search impressions
Times actionpkg.com appeared in Google results · Search Console
Click-through rate
Clicks ÷ impressions · Search Console
Average Google position
Lower is better; axis is inverted so up means improving · Search Console
Organic share of website traffic
Organic search as a share of all visits except Direct, which is mostly automated or internal traffic · Google Analytics
Keyword rankings
Position
Brand
Biggest ranking gains
Largest position improvements since last month · Semrush
Biggest ranking drops
Keywords to protect · Semrush
Domain authority
Semrush Authority Score, monthly (0–100)
Referring domains
Unique websites linking to actionpkg.com · Semrush
Organic competitors
Sites competing for the same Google keywords · Semrush
Top performing pages
Organic sessions by page type
Google Analytics landing pages, grouped by URL
Pages close to page one
Average position 8–20 with real demand — the quickest SEO wins · Search Console
Website revenue
Web store orders recorded in NetSuite
Website orders
NetSuite
Revenue per 1,000 visits
NetSuite web revenue ÷ visits (excluding Direct) × 1,000 — how well traffic turns into sales
Data sources
What feeds each part of this dashboard and when it last updated.
How the numbers stay current
Every morning the Marketing Pulse data sheet refreshes Google Analytics and Search Console, and adds the previous day's NetSuite web orders (plus Semrush rankings once a week). This page reads that data each time it opens, so everyone sees the same numbers without needing their own logins.
Google Analytics and Search Console usually finalize a day's data 24–48 hours later, so the most recent two days can shift slightly. Search Console keeps 16 months of history; older search data comes from what this dashboard has already saved.
Tables of keywords and pages add up full calendar months that overlap the chosen date range. Average position is weighted by impressions.
