{"id":3645,"date":"2025-05-19T11:31:20","date_gmt":"2025-05-19T18:31:20","guid":{"rendered":"https:\/\/www.splashpackaging.com\/blog\/?p=3645"},"modified":"2025-05-19T11:31:20","modified_gmt":"2025-05-19T18:31:20","slug":"what-is-gsm-and-why-does-it-matter-for-shopping-bags-and-eurototes","status":"publish","type":"post","link":"https:\/\/actionpkg.com\/blog\/what-is-gsm-and-why-does-it-matter-for-shopping-bags-and-eurototes\/","title":{"rendered":"What Is GSM and Why Does It Matter for Shopping Bags and Eurototes?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you\u2019ve ever shopped for paper shopping bags or eurototes in bulk, you\u2019ve probably come across the term <strong>GSM<\/strong>. But what exactly does it mean, and why should you care?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this guide, we\u2019ll break down what GSM is, what the industry averages look like, and why choosing a higher GSM bag can make a noticeable difference in quality, performance, and brand perception.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Does GSM Mean?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>GSM<\/strong> stands for <strong>Grams per Square Meter<\/strong>. It\u2019s a standard measurement of paper thickness and density. The higher the GSM, the thicker and more durable the paper will be.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In short:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lower GSM<\/strong> = thinner, lighter paper<\/li>\n\n\n\n<li><strong>Higher GSM<\/strong> = thicker, stronger, and more structured paper<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s the Average GSM for Paper Shopping Bags?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Industry standards vary depending on the type of bag:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paper shopping bags<\/strong> (like those used at grocery stores, markets, food service, etc.):<br><em>Typically 80\u2013100 GSM<\/em><\/li>\n\n\n\n<li><strong>Paper eurotote bags<\/strong> (often used in higher-end retail and gifting):<br><em>Usually range from 130\u2013150 GSM<\/em><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Splash Packaging\u2122\u2019s Standard: Built Heavier, Designed Better<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Splash Packaging\u2122, we start where others stop.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Our <\/strong><a href=\"https:\/\/www.splashpackaging.com\/ecoplus-paper-shopping-bags-with-handles\"><strong>kraft paper shopping bags<\/strong><\/a> begin at <strong>120 GSM<\/strong>, which is significantly thicker than the average 80\u2013100 GSM.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.splashpackaging.com\/ecoplus-paper-shopping-bags-with-handles\"><img decoding=\"async\" src=\"https:\/\/actionpkg.ordertech.com\/blog\/wp-content\/uploads\/2025\/05\/image-11.jpeg\" alt=\"\" class=\"wp-image-3661\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.splashpackaging.com\/ecoplus-paper-shopping-bags-with-handles\"><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Our <a href=\"https:\/\/www.splashpackaging.com\/paper-eurotote-shopping-bags\">eurotote bags<\/a><\/strong> range from <strong>175 GSM to 200 GSM<\/strong>, with most designs landing at <strong>180 GSM or 190 GSM<\/strong>, far exceeding the industry norm of 130\u2013150 GSM.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.splashpackaging.com\/gaia-paper-rope-handled-eurotote-bags\"><img decoding=\"async\" src=\"https:\/\/actionpkg.ordertech.com\/blog\/wp-content\/uploads\/2025\/05\/image-10.jpeg\" alt=\"\" class=\"wp-image-3660\"\/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.splashpackaging.com\/paper-eurotote-shopping-bags\"><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This difference isn\u2019t just about numbers. It\u2019s about <strong>real-world performance<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why Higher GSM Is Better<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When it comes to packaging, a higher GSM provides benefits you can <strong>see, feel, and rely on<\/strong>:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Stronger and More Reliable<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Higher GSM bags are more resistant to tearing and creasing. They\u2019re better at supporting heavier items without stretching, ripping, or losing shape.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>More Premium Feel<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Thicker paper simply feels more luxurious. It gives your packaging weight and structure, which elevates the perception of your brand, especially in fashion, cosmetics, gifts, and premium retail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Better for Reuse<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sturdier bags with a higher GSM are more likely to be reused by customers, giving your brand <strong>repeat exposure<\/strong> and reducing waste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Looks Better On Display<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Bags with higher GSM hold their shape better, making your displays neater and your product presentation more polished.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why It Matters for Your Business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re comparing packaging suppliers, it&#8217;s easy to get caught up in price, but not all paper bags are created equal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A 100 GSM bag and a 190 GSM bag may look similar in photos, but they <strong>won\u2019t perform the same<\/strong> in person. A higher GSM bag won\u2019t sag under pressure. It won\u2019t wrinkle the moment you pack it. And it won&#8217;t feel flimsy when your customer walks out the door.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When your packaging reflects quality, <strong>your brand does too<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ready to Upgrade?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At Splash Packaging\u2122, we specialize in <a href=\"https:\/\/www.splashpackaging.com\/paper-shopping-bags\"><strong>durable, beautifully designed shopping bags<\/strong><\/a> that support your products and elevate your brand. Our in-stock selection of packaging is built to impress.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve ever shopped for paper shopping bags or eurototes in bulk, you\u2019ve probably come across the term GSM. But [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,459],"tags":[508,475,509,510],"class_list":["post-3645","post","type-post","status-publish","format-standard","hentry","category-bags","category-paper-bags","tag-gsm","tag-paper-bags-2","tag-what-does-gsm-mean","tag-what-is-gsm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Is GSM and Why Does It Matter for Shopping Bags and Eurototes? | Action Packaging<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/actionpkg.com\/blog\/what-is-gsm-and-why-does-it-matter-for-shopping-bags-and-eurototes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is GSM and Why Does It Matter for Shopping Bags and Eurototes? | Action Packaging\" \/>\n<meta property=\"og:description\" content=\"If you\u2019ve ever shopped for paper shopping bags or eurototes in bulk, you\u2019ve probably come across the term GSM. 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