{"id":3570,"date":"2022-09-05T14:06:00","date_gmt":"2022-09-05T21:06:00","guid":{"rendered":"https:\/\/blog.morganchaney.com\/?p=3570"},"modified":"2022-09-05T14:06:00","modified_gmt":"2022-09-05T21:06:00","slug":"choosing-the-right-colors-for-your-branded-packaging","status":"publish","type":"post","link":"https:\/\/actionpkg.com\/blog\/choosing-the-right-colors-for-your-branded-packaging\/","title":{"rendered":"Choosing the Right Colors for Your Branded Packaging"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Let\u2019s get scientific for a second: did you know that the human brain can perceive signals of light and color sent by the eyes in <a href=\"https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116#:~:text=You%20might%20think%20it%20would,of%20such%20rapid%20processing%20speed\" title=\"\">as little as 13 milliseconds<\/a>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That impact &#8211; and the impact of color in general for humans through a cultural lens &#8211; is important in deciding which colors might work as a visual representation for your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What do colors say about your company, and how do you use them to represent your brand identity in your packaging in a way that appeals to potential customers?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How to choose the right colors for your packaging<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There\u2019s no one right way to pick a brand color &#8211; but here are some threads to help inspire you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think of your customer: What is your customer looking for in a brand? What sorts of qualities are important to them in a product? What colors are associated with each of those things?<\/li>\n\n\n\n<li>It\u2019s (sometimes) all in the product: Are there key ingredients in your product from which you could pull a hallmark color?<\/li>\n\n\n\n<li>Consider culture: what does the color you\u2019re thinking of say to your audience?<\/li>\n\n\n\n<li>Color the main emotion of your brand: is your brand fun and casual? Use brighter, trendy colors, as opposed to more formal muted tones.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The psychology of packaging colors<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Despite the buzz around it, color psychology actually doesn\u2019t have a lot of large, peer-reviewed studies surrounding it. However, a few studies like this one from <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/the-button-color-a-b-test-red-beats-green.aspx?__hstc=6380845.48206e77246746737d9c7511555ce970.1666989710499.1666989710499.1666989710499.1&amp;__hssc=6380845.1.1666989710499&amp;__hsfp=3160589206\" title=\"\">Hubspot<\/a> show that color can play a crucial role in marketing and branding. For what it\u2019s worth, color can <em>also <\/em>signify a closeness or distance from competitors and well-known brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s a quick rundown of colors and their associations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>White<\/strong>: simplicity, elegance\n<ul class=\"wp-block-list\">\n<li>Brands like Apple and Dove Soap use white to convey the simplicity and transparency of their products.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Black<\/strong>: Sophistication, luxury, power\n<ul class=\"wp-block-list\">\n<li>Black packaging can create a really luxurious backdrop for products.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Blue<\/strong>: Strength and honesty\n<ul class=\"wp-block-list\">\n<li>Brands like Facebook, Gerber, and JetBlue use blue to great effect.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Red<\/strong>: Excitement, passion\n<ul class=\"wp-block-list\">\n<li>Coke and McDonald\u2019s use vibrant red to convey excitement and youth.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Green<\/strong>: Growth, nature\n<ul class=\"wp-block-list\">\n<li>Many brands use green\u2019s obvious connection to nature to highlight natural ingredients in their products.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Orange<\/strong>: Playfulness, adventure\n<ul class=\"wp-block-list\">\n<li>Fanta, Gulf, and Nickelodeon all use orange to display playfulness, youth, and adventure.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Yellow<\/strong>: Optimism and energy\n<ul class=\"wp-block-list\">\n<li>Sunny yellow is used by brands like Lego to appeal to their youthful audience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final tips for choosing packaging colors<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your customers matter most when you\u2019re choosing a color to represent your brand\u2019s packaging. Make sure that you keep them and their associations with potential color choices in mind as you make your color selections.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy packaging creation! &#x1f4e6;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s get scientific for a second: did you know that the human brain can perceive signals of light and color [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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